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Five Ways to Master Cost-per-Install (CPI) Advertising

 

Acquiring paid users for your app should be straightforward, right? That is until you enter the maze of mobile performance ...

5 Trending Topics. Tech Open Air Berlin

 

In case you missed one of the hottest tech conferences of the year, TOA Berlin, we put together five of the biggest trends from the ...

Mobile advertising in emerging markets.

 

Joseph pulls out his smartphone, an Infinix Hot 2, to check out the recent homework update from his teacher. While seemingly advanced ...

The Influence Factor. Part Three

 

Fresh out of 2015, Influencer Marketing continues to gain momentum. YouTube Influencers are now seen as part of a ‘viable launch ...

The Influence Factor. Part Two

 

If your newsfeeds are becoming increasingly inundated with posts about Content Marketing, you’re not alone. But how do you actually go ...

App Essentials for Entering the Russian Market

 

The race is on. We’re constantly inundated with reports speculating which emerging economy is next in line to dominate the mobile ...

The Influence Factor. Part One.

 

YouTube Influencers are fast becoming the stars of user engagement in 2015. We recognize that YouTube is the second largest social ...

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