{"id":1273,"date":"2025-05-23T09:27:55","date_gmt":"2025-05-23T09:27:55","guid":{"rendered":"https:\/\/iconpeak.com\/blog\/?p=1273"},"modified":"2025-05-23T09:42:15","modified_gmt":"2025-05-23T09:42:15","slug":"step-by-step-guide-to-integrating-iconpeak-with-appsflyer","status":"publish","type":"post","link":"https:\/\/iconpeak.com\/blog\/step-by-step-guide-to-integrating-iconpeak-with-appsflyer\/","title":{"rendered":"Step-by-Step Guide to Integrating IconPeak with AppsFlyer"},"content":{"rendered":"\n

If you’re ready to launch campaigns with IconPeak and want to make sure your tracking is set up correctly, this guide will walk you through how to integrate IconPeak <\/strong>with AppsFlyer<\/strong> in just a few simple steps.<\/p>\n\n\n\n

\u2705 Step 1: Open the Partner Marketplace<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n

Start by logging into your AppsFlyer<\/strong> dashboard.
Navigate to Configuration \u2192 Collaborate<\/strong>. There, you\u2019ll find the Partner Marketplace<\/strong>.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

\ud83d\udd0d Step 2: Search for IconPeak<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n

In the search bar, type “IconPeak”<\/strong> and select \u201cagency\u201d from the results.
<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Then, click the Manage Integration<\/strong> button on the right-hand side.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u2699\ufe0f Step 3: Set Up Partner Permissions<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n

Inside the Permissions<\/strong> section, make sure the following options are enabled to ensure proper data flow and optimization:<\/p>\n\n\n\n

    \n
  • Enable Agency Permissions<\/strong> (mandatory)<\/em>
    <\/em>This is required to allow IconPeak to manage and track campaigns within AppsFlyer.<\/li>\n\n\n\n
  • Change the Advanced Privacy Setting<\/strong> (mandatory for iOS)<\/em>
    <\/em>Essential for IconPeak to receive attributed installs on iOS \u2014 this ensures accurate tracking and reporting.<\/li>\n\n\n\n
  • Access retention and cohort reports<\/strong> (mandatory)<\/em>
    <\/em>Helps our team understand user behavior and optimize toward better retention.<\/li>\n\n\n\n
  • Access aggregate organic data<\/strong> (optional but helpful)<\/em>
    <\/em>Provides insight into overall performance and helps identify where your campaigns convert best.<\/li>\n\n\n\n
  • Access raw data reports<\/strong> (mandatory)<\/em>
    <\/em>Allows us to deep dive into user-level events and traffic sources to analyze better and optimize results \u2014 we only access data attributed to IconPeak.<\/li>\n\n\n\n
  • Access the Protect360 dashboard & raw data<\/strong> (mandatory)<\/em>
    <\/em>Helps us monitor traffic quality and reduce fraud through advanced anti-fraud tools.<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    \ud83d\udcc8 Step 4: Configure In-App Event Postbacks<\/strong><\/h3>\n\n\n\n
    <\/div>\n\n\n\n
      \n
    • Configure in-app event postbacks<\/strong> toggle ON (mandatory)<\/em><\/li>\n<\/ul>\n\n\n\n

      To help us optimize performance throughout the full user journey, go to the “Configure In-App Events Postbacks”<\/strong> section.<\/p>\n\n\n\n

      Please follow these best practices:<\/p>\n\n\n\n

        \n
      • Enable key SDK events<\/strong>
        <\/strong>Include both lower-funnel events (purchase, subscriptions, FTD) and upper-funnel ones (app open, registration, login) so we can optimize across the full conversion path.
        <\/li>\n\n\n\n
      • Send event revenue<\/strong>
        <\/strong>If you\u2019re optimizing for ROAS, sharing revenue data lets us align closely with your campaign goals.
        <\/li>\n\n\n\n
      • Set sending option to:<\/strong>
        <\/strong>“All media sources, including organic”<\/strong> \u2013 This helps our programmatic channels avoid retargeting existing users, cutting unnecessary costs, and improving efficiency.<\/li>\n<\/ul>\n\n\n\n
        <\/div>\n\n\n\n

        And that\u2019s it! Your integration with IconPeak<\/strong> is ready to go \ud83d\ude80<\/p>\n\n\n\n

        <\/div>\n","protected":false},"excerpt":{"rendered":"

        If you’re ready to launch campaigns with IconPeak and want to make sure your tracking is set up correctly,.<\/p>\n","protected":false},"author":6,"featured_media":1274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-1273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mmp-integration"],"_links":{"self":[{"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/posts\/1273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/comments?post=1273"}],"version-history":[{"count":6,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/posts\/1273\/revisions"}],"predecessor-version":[{"id":1284,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/posts\/1273\/revisions\/1284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/media\/1274"}],"wp:attachment":[{"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/media?parent=1273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/categories?post=1273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/tags?post=1273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}