{"id":391,"date":"2023-06-23T11:05:53","date_gmt":"2023-06-23T11:05:53","guid":{"rendered":"https:\/\/iconpeak.com\/blog\/?p=391"},"modified":"2024-05-17T09:32:00","modified_gmt":"2024-05-17T09:32:00","slug":"5-reasons-oem-advertising-key-app-marketing-2023","status":"publish","type":"post","link":"https:\/\/iconpeak.com\/blog\/5-reasons-oem-advertising-key-app-marketing-2023\/","title":{"rendered":"5 Reasons Why OEM Advertising should be a part of your App Marketing Mix in 2023"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#why-choose-oem-advertising\">Why choose OEM advertising<\/a><ul><li><a href=\"#access-to-a-wider-audience\">Access to a Wider Audience<\/a><\/li><li><a href=\"#higher-app-install-rates\">Higher App Install Rates<\/a><\/li><li><a href=\"#better-user-engagement\">Better User Engagement<\/a><\/li><li><a href=\"#reduced-user-acquisition-costs\">Reduced User Acquisition Costs<\/a><\/li><li><a href=\"#enhanced-brand-awareness\">Enhanced Brand Awareness<\/a><\/li><\/ul><\/li><li><a href=\"#staying-ahead-of-the-competition-with-oem-advertising\">Staying Ahead of The Competition with OEM advertising<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The mobile app marketing industry is witnessing massive growth across Asia, LATAM, and CIS regions while slowly penetrating its presence in the European market. As a result, app publishers &amp; mobile advertisers are constantly hunting for new mobile growth channels to accomplish their app user acquisition goals. An exciting channel that has recently taken the world by storm is OEM (Original Equipment Manufacturer) advertising. This practice refers to the manufacturer&#8217;s pre-installation of an app on a device, allowing the app to reach a broad audience base.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-choose-oem-advertising\">Why choose OEM advertising<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are over&nbsp;<a href=\"https:\/\/www.appbrain.com\/stats\/number-of-android-apps\" target=\"_blank\" rel=\"noreferrer noopener\">2.7 million apps<\/a>&nbsp;on the Google Play store. Since the state of mobile &amp; app marketing is becoming increasingly competitive, it is getting increasingly challenging to stand out. Thus, many developers are turning to OEM advertising as a new growth channel to reach potential users.&nbsp;<\/p>\n\n\n\n<p>OEM advertising is therefore set to be one of the most critical components of the marketing mix for app developers, mobile marketers, and advertisers in 2023 &amp; beyond. This blog post will help you explore why OEM advertising is a must-have for your marketing mix in 2023.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"access-to-a-wider-audience\"><strong>Access to a Wider Audience<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>OEM advertising enables app developers &amp; marketers alike to reach a wider audience. OEMs have agreements with mobile carriers and device manufacturers, implying their apps can be pre-installed on devices sold to customers. This pre-installation is advantageous in reaching a broader audience, thus offering a competitive advantage in today&#8217;s highly competitive app market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"higher-app-install-rates\"><strong>Higher App Install Rates<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Studies reveal that pre-installed apps have a higher install rate than those not pre-installed. A report by AppsFlyer confirms that pre-installed apps have an average install rate of 38%, while non-pre-installed apps have an average install rate of only 2%. This translates to the fact that if your app is pre-installed, it is more likely to be installed by users, leading to higher acquisition rates &amp; revenue.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"better-user-engagement\"><strong>Better User Engagement<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Since pre-installed apps are already available on the devices, they are more likely to be used by users. As a result, it leads to longer session durations, thereby increasing engagement &amp; improving retention.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"reduced-user-acquisition-costs\"><strong>Reduced User Acquisition Costs<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>User acquisition costs come to be one of the most significant expenses, especially for app developers &amp; marketers. OEM advertising can, however, help lower these costs. Since the cost per install (CPI) for OEM advertising is generally lower than other forms of advertising, it can result in lowered marketing and user acquisition costs, thus leading to a higher ROI.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"enhanced-brand-awareness\"><strong>Enhanced Brand Awareness<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pre-installed apps are more likely to be used by users who are already familiar with &amp; trust the manufacturer&#8217;s brand. Thus, it can be an effective way for app developers and marketers to enhance brand recognition &amp; strengthen brand recall. This can be especially valuable for new apps or apps trying to penetrate a new market.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"staying-ahead-of-the-competition-with-oem-advertising\"><strong>Staying Ahead of The Competition<\/strong> with OEM advertising<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With a plethora of different forms available in OEM advertising, it is imperative for app developers and mobile marketers first to understand the various forms of OEM advertising available, such as home screen ads, lock screen ads, and in-app ads. Each form of advertising comes with its own benefits &amp; challenges. Once you, as an app developer\/marketer, are clear with each, choosing the form of advertising that best suits their needs and goals is a great idea.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Next, analyzing data on user behavior and usage patterns is a big win-win for creating targeted campaigns that will most likely resonate with users. With sufficient data to inform advertising decisions, app developers and mobile marketers can build more effective campaigns that are more likely to generate higher engagement &amp; conversion.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In conclusion, OEM advertising is essential for your marketing mix in 2023 &amp; beyond. It enables access to a broader audience, enhances brand awareness, offers higher app install rates, and enables better user engagement while providing lower acquisition costs. Thus, to remain competitive in this ever-evolving app market, incorporating OEM advertising into your marketing mix is key to a successful marketing strategy.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you&#8217;d like to know more about how OEM advertising can benefit your app marketing stack, <a href=\"https:\/\/iconpeak.com\/contact-us.html\">reach out to Iconpeak&#8217;s seasoned mobile marketing experts today<\/a>! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn all about OEM advertising and its potential as your app&#8217;s key marketing strategy for growth.<\/p>\n","protected":false},"author":13,"featured_media":511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29],"tags":[63,56,57,46,49],"class_list":["post-391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oem-insights","tag-app-growth-strategy","tag-app-marketing","tag-mobile-marketing-mix","tag-oem-advertising","tag-user-acquisition"],"_links":{"self":[{"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/posts\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/comments?post=391"}],"version-history":[{"count":9,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/posts\/391\/revisions"}],"predecessor-version":[{"id":590,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/posts\/391\/revisions\/590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/media\/511"}],"wp:attachment":[{"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/media?parent=391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/categories?post=391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iconpeak.com\/blog\/wp-json\/wp\/v2\/tags?post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}