From
Signal
to
Scale,
Engineered
for
Growth
User acquisition, creative intelligence, and iGaming across 80+ markets.
The Numbers Behind the System
A decade of mobile-first growth infrastructure. Still compounding.
Acquisition
Studio
Campaigns engineered beyond the install. Toward first purchase, subscription, or deposit. Proprietary bidding across programmatic, social, native, and in-app.
SmartIcon AI tests creative and icon variants against live traffic, auto-promoting winners around the clock. No bottlenecks. No guesswork.
Beyond the duopoly. Dark Social, CTV, OEM pre-installs, and Social Search. Where incremental scale actually lives.
The full acquisition engine. Demand, supply, creative, optimization. Available as your own. Plug-and-play infrastructure.
Acquisition team
OEM Scale
Diversified beyond saturated Meta/Google with OEM pre-installs on Xiaomi & Samsung across Brazil, Mexico, Colombia, Argentina.
Subscription Scale
Direct-response mobile UA optimized for paid subscriptions, not installs. Held CPA ceilings of $40 US / $30 ROW.
iGaming
Built for first-time deposits, not install counts. Optimized toward deposit frequency, bet volume, and player lifetime value.
Compliant creative and targeting for UKGC, MGA, and local regulators. Baked in from day one, not bolted on.
MENA, LATAM, APAC market entry with locally built creative, compliant targeting, and on-the-ground intelligence.
Push, in-app, and CRM-linked loops that recover lapsed players and compound deposit frequency.
iGaming team
User Acquisition
Six-month, segmented UA program for a leading sportsbook: four campaign tracks tuned for install quality and FTD yield.
Creative as a
Performance
Lever
Creative is the single biggest lever most growth teams underinvest in. Our in-house Creative Lab produces data-informed assets at velocity. Built to outperform, not just ship.
From creator-led reels to studio-grade campaigns, every asset is engineered for conversion across every major platform.
Creative
Lab
High-impact banners, interstitials, and social creatives built around conversion architecture, not aesthetics.
Users experience the app before installing. Especially powerful for gaming and iGaming verticals.
Real creators. Multiple languages. The formats driving the highest engagement globally from concept to delivery.
One master concept becomes 50+ localized, A/B tested versions delivered in days, not weeks.
Creative Lab
Why
IconPeak
Built around post-install economics, optimizing toward revenue events like purchases, subscriptions, and deposits. Not installs. That's the difference.
SmartIcon AI
Every impression trains the system. SmartIcon AI promotes top-performing creatives and kills underperformers in real time so your campaigns compound instead of plateau.
Acquisition × Creative
The team buying your traffic is the team building your creative. One loop. Zero handoff. Performance data flows directly into the next asset, not into a brief that takes two weeks.
On-The-Ground Intelligence
Our teams in Dubai, Singapore, and Lisbon don't just run campaigns into MENA, APAC, and LATAM. They live there. Local creative. Local compliance. Local context that remote teams can't fake.
Selected Works
We engineer high-performance creative from the ground up combining marketing strategy, creative craft, and technology to produce ads that win across every surface.
We Play Global
Founded in 2017, IconPeak operates from Dubai, Lisbon, and Singapore, combining deep MENA market expertise with European creative infrastructure and APAC expansion.
MENA, GCC, and global operations. Full creative lab, sales org, and partnerships.
EU operations, creative production, and AdTech engineering. Gateway to regulated iGaming markets.
Southeast Asia market activation. Regional publisher and OEM partnerships.
Ready to
Compound?
Book a 30-minute growth audit with our team.
beyond Meta & Google
A fast-growing LATAM neobank needed a channel mix that could reach unbanked and underbanked users beyond saturated Meta and Google inventory. IconPeak designed and operated an OEM pre-install program that made the app part of device setup across Xiaomi and Samsung fleets, then coupled the signal with localized social to compound efficiency.
The Challenge
The neobank was over-indexed on Meta and Google, with CPAs climbing and audiences saturating. They needed incremental reach into demographics that don't scroll Instagram, without compromising unit economics or retention quality.
The Approach
We activated OEM pre-install partnerships with Xiaomi and Samsung across Brazil, Mexico, Colombia, and Argentina. Every device shipped with the app surfaced in the recommended tray — zero ad fatigue, zero scroll required.
Localized social ran in parallel, optimizing on first-deposit events. OEM volume fed the lookalike models, creating a flywheel between channels instead of duplicating them.
The Result
Within 90 days, OEM became the neobank's #2 channel by volume and #1 by efficiency. Blended CAC dropped 15%, and the new cohorts showed 22% higher 90-day retention than social-acquired users — proving the strategy scaled volume and quality simultaneously.
Let's open a new channel.
at global scale
Facetune required scale that translated into paid subscriptions, not download noise. IconPeak ran a direct-response iOS program with tight CPA guardrails, fraud-protected attribution, and a media mix tuned to post-install revenue — proving that volume and subscription quality can move together.
The Challenge
Facetune is a paid-subscription iOS app where the only KPI that matters is post-install revenue. The team needed high-volume UA that respected strict CPA ceilings — $40 in the US and $30 across the rest of the world — without leaking budget into low-intent installs or fraud.
The Approach
We operated a direct-response mobile UA program tuned for paying subscribers, not installs. CTV was switched off to concentrate spend on DR inventory. View-through attribution was enabled to capture the full conversion path, with Protect360 filtering fraudulent installs before they hit reporting.
Media buying was segmented by CPA ceiling, with budget pacing and creative rotation managed independently per region to keep US and RoW economics intact as spend scaled.
The Result
The program held the $40 US and $30 RoW CPA ceilings across the full campaign flight while sustaining subscription-driven scale. Fraud-filtered attribution gave the team confidence in the numbers, and the RoW segment became a clean efficiency engine alongside the US flagship market.
We optimize to the event that pays.
for FTD yield
Tipico needed high-value user acquisition — installs that turned into funded players, not vanity downloads. IconPeak built a four-segment campaign architecture (COB, ATL, PRDA, CCY), each tuned to a distinct acquisition role, and operated it across Europe and the US for a full six-month flight focused on deposit yield.
The Challenge
As a leading sports-betting operator, Tipico needed acquisition partners who could scale high-intent installs across multiple regulated markets while staying accountable to first-time deposit (FTD) economics — not install CPM. The goal was conversion-focused UA where every segment earned its slot on the media plan.
The Approach
We split the program into four dedicated campaign segments, each with its own targeting logic, creative mix, and optimization layer:
The Result
Over a six-month period (October 2025 to March 2026), the strategy delivered both massive scale and concrete bottom-line impact. The campaigns successfully drove 43,507 total app installs while maintaining player quality, ultimately yielding 1,081 FTDs. The primary campaign segment alone accounted for over 19,700 of those installs and 417 FTDs, proving the effectiveness of a targeted, conversion-focused user-acquisition model.
We optimize to FTD, not installs.