From Signal
to Scale,
Engineered for
Growth

The Challenge

The neobank was over-indexed on Meta and Google, with CPAs climbing and audiences saturating. They needed incremental reach into demographics that don't scroll Instagram, without compromising unit economics or retention quality.

The Approach

We activated OEM pre-install partnerships with Xiaomi and Samsung across Brazil, Mexico, Colombia, and Argentina. Every device shipped with the app surfaced in the recommended tray - zero ad fatigue, zero scroll required.

Localized social ran in parallel, optimizing on first-deposit events. OEM volume fed the lookalike models, creating a flywheel between channels instead of duplicating them.

The Result

Within 90 days, OEM became the neobank's #2 channel by volume and #1 by efficiency. Blended CAC dropped 15%, and the new cohorts showed 22% higher 90-day retention than social-acquired users - proving the strategy scaled volume and quality simultaneously.

The Challenge

Facetune is a paid-subscription iOS app where the only KPI that matters is post-install revenue. The team needed high-volume UA that respected strict CPA ceilings - $40 in the US and $30 across the rest of the world - without leaking budget into low-intent installs or fraud.

The Approach

We operated a direct-response mobile UA program tuned for paying subscribers, not installs. CTV was switched off to concentrate spend on DR inventory. View-through attribution was enabled to capture the full conversion path, with Protect360 filtering fraudulent installs before they hit reporting.

Media buying was segmented by CPA ceiling, with budget pacing and creative rotation managed independently per region to keep US and RoW economics intact as spend scaled.

The Result

The program held the $40 US and $30 RoW CPA ceilings across the full campaign flight while sustaining subscription-driven scale. Fraud-filtered attribution gave the team confidence in the numbers, and the RoW segment became a clean efficiency engine alongside the US flagship market.

The Challenge

As a leading sports-betting operator, Tipico needed acquisition partners who could scale high-intent installs across multiple regulated markets while staying accountable to first-time deposit (FTD) economics - not install CPM. The goal was conversion-focused UA where every segment earned its slot on the media plan.

The Approach

We split the program into four dedicated campaign segments, each with its own targeting logic, creative mix, and optimization layer:

The Result

Over a six-month period (October 2025 to March 2026), the strategy delivered both massive scale and concrete bottom-line impact. The campaigns successfully drove 43,507 total app installs while maintaining player quality, ultimately yielding 1,081 FTDs. The primary campaign segment alone accounted for over 19,700 of those installs and 417 FTDs, proving the effectiveness of a targeted, conversion-focused user-acquisition model.