In 2025, the mobile app landscape will no longer be dominated by just the Google Play Store and Apple’s App Store. With increasing regulation, changes in platform policies, and growing developer demand for flexibility and lower fees, alternative app stores are thriving. For developers looking to expand distribution, reach niche audiences, or bypass the constraints of mainstream platforms, these alternatives offer valuable opportunities.
Here’s a guide to the best alternative app stores for Android and iOS developers in 2025:
1. Amazon Appstore (Android)
Best for: Monetizing in North America, Europe, and on Amazon devices.
Still one of the most established alternatives to Google Play, the Amazon Appstore supports a wide range of Android devices, including Fire tablets and smart TVs. It’s ideal for developers targeting a monetization-first audience, as Amazon users tend to be more purchase-oriented.
Key advantages:
- Integrated with Amazon Coins and Prime benefits.
- Reach Alexa-enabled and Fire OS devices.
- Lower competition than Google Play.
2. Samsung Galaxy Store (Android)
Best for: Reaching Samsung device users globally.
Pre-installed on all Samsung smartphones and tablets, the Galaxy Store offers curated exposure for apps and games optimized for Samsung hardware. It’s also a top pick for those developing wearable or foldable apps.
Key advantages:
- Direct integration with Samsung hardware features.
- Strong support for gaming and theme developers.
- Trusted by a massive global install base.
3. Huawei AppGallery (Android)
Best for: Penetrating China and emerging markets.
Despite no longer shipping with Google Play Services, Huawei has rapidly grown its AppGallery into a full-fledged Android alternative, especially across Asia, Latin America, and Eastern Europe. With more than 580 million monthly active users, it’s a gateway to high-volume regions.
Key advantages:
- Access to Huawei’s growing global ecosystem.
- Strong developer incentives and support programs.
- Localized promotion in non-Western markets.
4. Aptoide (Android)
Best suited for: Decentralized and open distribution.
Aptoide is a user-controlled marketplace that lets developers set up their own store channels. It supports tokenized monetization models and is popular with indie developers and Web3 projects.
Key advantages:
- No geographic restrictions or strict content policies.
- Revenue-sharing flexibility.
- Web3 integration via Aptoide Token.
5. Epic Games Store (Android/iOS via sideloading and web)
Best for: Game developers seeking more control.
Epic continues to challenge platform norms. Its store supports Android and (via web apps) iOS, and offers developers a generous revenue split (88/12). For gaming apps that want independence from Google and Apple’s terms, this is a powerful option.
Key advantages:
- Low commission structure.
- Access to an engaged gamer community.
- Growing credibility as a cross-platform distribution hub.
6. Setapp Mobile (iOS)
Best for: Subscription-based apps on iOS in the EU.
Following regulatory shifts in the EU under the Digital Markets Act, platforms like Setapp now offer curated iOS app distribution with alternative payment systems. Think of it as “Netflix for apps,” with a single subscription unlocking premium tools.
Key advantages:
- Apple-compliant in the EU under new rules.
- Monthly revenue share for developers.
- Ideal for productivity, creative, and utility apps.
Conclusion
As the mobile app ecosystem diversifies, alternative app stores are no longer niche—they’re essential tools for smart growth. Whether you’re looking for better revenue terms, wider geographic reach, or platform independence, the right store—or combination—can amplify your app’s success in 2025 and beyond.Before publishing your next app, don’t just ask “Google Play or App Store?” Ask: What’s the smartest path for my growth?