How It Works:
Answer the 7 questions below and note down your answers. Finally, check your score & recommendations to see how well you’re optimizing your User Acquisition budget. This quiz is perfect for those new to app marketing and still testing various approaches to find the most effective strategies.
Each answer has a point value:
- A = 1 point
- B = 2 points
- C = 3 points
At the end, add up your total score and check your results!
Question 1: How do you determine your UA budget?
A) I set a fixed budget and spend it evenly across channels.
B) I analyze past performance and allocate funds based on ROAS.
C) I test multiple traffic sources and shift budgets dynamically.
Question 2: How many ad creatives do you test per campaign?
A) One or two – I stick to what I think works best.
B) 3-5 – I rotate creatives based on performance.
C) 5+ – I constantly test & refresh creatives using data insights.
Question 3: How often do you optimize your campaigns?
A) I set them up and check in occasionally.
B) I monitor performance weekly and make adjustments.
C) I run real-time optimizations and A/B tests frequently.
Question 4: What’s your approach to targeting?
A) I target broad audiences and let the algorithm decide.
B) I use custom audiences and retargeting.
C) I analyze user behavior and adjust targeting dynamically.
Question 5: How do you measure success?
A) I focus on installs (CPI) and overall spending.
B) I track key performance indicators like CPA and ROAS.
C) I optimize for long-term LTV and user engagement.
Question 6: What’s your strategy for scaling campaigns?
A) I increase spending on what’s already working.
B) I scale incrementally based on performance metrics.
C) I diversify traffic sources and test different geos.
Question 7: How do you handle ad fraud and low-quality traffic?
A) I trust my ad network to handle it.
B) I use fraud detection tools and blacklist bad sources.
C) I constantly monitor post-install behavior and optimize accordingly.
Why Optimization Matters
A well-optimized UA strategy doesn’t just save money—it ensures every dollar spent drives real value. Many marketers fall into the trap of focusing solely on CPIs, but true success comes from acquiring high-LTV users who engage and convert over time. You can maximize performance, reduce wasted spend, and scale efficiently by continuously testing, analyzing, and adapting your approach. Whether you’re just starting or refining an existing strategy, staying data-driven and agile is the key to long-term growth. 🚀
Final Score & Results:
👉 Add up your points from all 7 questions and check your results below!
A = 1 point (Least optimized approach)
B = 2 points (Moderately optimized approach)
C = 3 points (Highly optimized approach)
7-11 Points: “Time to Rethink Your Ad Spend”
Your UA strategy might be costing more than it’s delivering. You’re likely over-relying on one strategy or not optimizing enough.
Recommendation: Focus on data-driven decision-making, optimize creatives, and diversify your traffic sources.
12-16 Points: “You’re On the Right Track!”
You’re making good decisions, but there’s room to improve optimization and efficiency.
Recommendation: Experiment with A/B testing, audience segmentation, and automation tools to improve ROI.
17-21 Points: “You’re a UA Pro!”
You’re maximizing your budget like a performance marketing expert! You optimize campaigns in real-time, track key metrics, and use a diversified traffic strategy.
Recommendation: Keep scaling intelligently and exploring new high-quality traffic sources.
How Did You Score?
Share your results with us and let’s discuss how to improve your UA strategy! This interactive quiz is designed to engage marketers, and drive discussions.
🚀 Need expert guidance? Whether you’re just starting or looking to refine your approach, Iconpeak can help you optimize your campaigns using the latest techniques—ensuring you get the best results while saving your marketing investment!