When we think of high-value app users, we often focus on power users—the ones who engage daily, make in-app.
In the fast-moving world of e-commerce, performance marketing isn’t just about driving clicks—it’s about driving the right clicks. With.
The summer holiday season presents a golden opportunity for app developers and publishers to maximize ad revenue. With users.
If you’re ready to launch campaigns with IconPeak and want to make sure your tracking is set up correctly,.
In a market flooded with VPN options, standing out without a massive advertising budget might seem like a daunting.
Connected TV (CTV) has rapidly evolved from a brand-awareness medium into one of the most promising performance marketing channels.
In today’s competitive app landscape, a successful user acquisition (UA) strategy goes far beyond driving installs. The true metric.
Crypto advertising comes with unique challenges, from regulatory restrictions to limited ad placement options. However, it also presents immense.
In the crowded mobile app market, competing against established giants can feel like an uphill battle. With big players.