The Real Cost of User Acquisition – How Do You Compare?
Every app marketer wants lower CPIs, but at what cost? Sure, you can drive cheap installs, but are they quality users, or just vanity numbers?
At Iconpeak, we work with premium traffic sources and optimize in real-time to ensure our clients don’t just get installs—they get high-LTV users. We don’t guess—we follow the data, using real insights to drive real results.
Let’s discuss quality vs. quantity, as the cheapest installs are often the most expensive in the long run.
How to Lower CPI Without Sacrificing Quality
Cutting costs doesn’t mean cutting corners. Here’s how you can lower your CPI while keeping high-quality users:
1. Leverage First-Party Data & Smart Targeting
🚀 Stop guessing. Use your existing user data to build custom audiences and lookalikes.
🎯 Optimize your targeting by segmenting high-value users and excluding low-engagement audiences.
💡 Use predictive analytics to identify users most likely to convert.
At IconPeak, we don’t leave anything to chance—we use data-driven strategies to ensure we target the right users from the start.
2. Test & Iterate Creatives Aggressively
🎥 The right ad creative can cut CPI by 30%.
📲 Experiment with short-form videos, playable ads, and interactive formats to improve engagement.
🔄 A/B test everything—headlines, CTAs, visuals—to find what resonates best with your audience.
At IconPeak, our Creative Studio analyzes every creative, ensuring we use only the top-converting ones for maximum impact.
3. Scale Across Multiple Premium Traffic Sources
🌎 Don’t rely on just one channel. A diverse mix of direct, programmatic, and influencer-driven traffic brings stability and quality.
📢 Explore CTV, native ads, and in-app to drive engaged users.
⚙️ Automate your bidding strategy to optimize for conversions, not just clicks.
At IconPeak, we aim to select the perfect traffic mix to maximize performance and drive real, high-value users.
Are You Overpaying for Installs?
If your CPIs are high but your user retention and LTV are strong, you may be in a good position. But if you’re paying high CPIs and struggling with low retention, it’s time to rethink your UA strategy.
At Iconpeak, we help app marketers optimize their acquisition strategies using the latest tools, data-driven targeting, and premium traffic sources to ensure every dollar delivers real value.💬 Drop your CPI in the comments! Let’s see how you compare and discuss how to optimize your strategy.
🚀 Need help lowering your CPI? Let’s talk!