Alternative App Stores 101 All you need to know to maximize app growth

Alternative App Stores 101: All you need to know to grow your app’s users

The app world is taking a massive upsurge. With pioneering authority, Apple’s App Store and Google’s Play Store have been dominating the market for a long time. The alternative app stores have been challenging this duopoly by gaining much fame, especially in Asia. To deliver a seamless experience to the users, companies including Xiaomi, Oppo, Vivo, Samsung, Huawei, OnePlus, and Realme are the ones that have already launched their native app stores.

This article throws light on alternative app stories of the companies mentioned above, their unique features & how they can aid developers & marketers in reaching a broader audience base.

Xiaomi’s GetApps Store

Xiaomi, a  multinational electronics company, has been speedily advancing its course. With a focus on high quality & affordable prices, it has become one of the world’s largest smartphone manufacturers with a strong foothold in India, Indonesia, and several other Asian markets.

With over 50 million daily active users, GetApps Store, the company’s app store, is one of the largest alternative app stores in the market. Focused on local content, this app store delivers a highly personalized experience for users while highlighting the apps & games popular in a particular region locally. This implies that it is an excellent opportunity for developers & marketers to widen their reach to increase their app downloads.

Oppo’s App Market

Oppo, an electronics & mobile communications company, is known for its innovative design & features. It rapidly gained popularity because of its high-quality smartphone cameras. App Market, the company’s app store, provides users access to various apps & games and is available in over 40 countries.

The App Market has many innovative features, the most unique of which is its focus on user engagement. The users have the freedom to rate and review apps & games, which proves to be effective for developers & marketers to improve their products with insightful feedback. Moreover, it also provides developers access to in-app advertisements, thus helping them reach a broader audience to increase app downloads.

Vivo’s App Store

Vivo, another leading smartphone manufacturing company, has gained much momentum. Its innovative smartphone designs & features like the sleek design, fingerprint sensors, pop-up selfie cameras, etc., have made it possible for the brand to compete with other leading manufacturers worldwide, with a laser focus on emerging markets such as India, Indonesia, Thailand, and Brazil.

With a variety of apps, Vivo’s App Store includes social media, gaming & other productivity apps. One of the most unique features of the app store is its personalized recommendations. While ensuring its apps are safe from malware, the machine learning algorithms recommend customized apps based on users’ behavior and preferences. This implies that developers & marketers have a better chance to distribute apps and improve their results.

Samsung’s Galaxy Store

Samsung, a South Korean multinational conglomerate, has a broad spectrum of businesses ranging from consumer electronics and semiconductors to home appliances and telecommunications equipment. With a global presence of operations in over 80 countries and a firm hold on emerging markets such as India and Southeast Asia, Samsung is known to invest heavily in research and development to build smartphones that offer a premium user experience.

A widespread global footprint & the impressive brand reputation of Samsung is key to the Galaxy store allowing developers to reach users worldwide. With a large potential audience to target, Samsung also partners with developers to create optimized apps with unique features specifically for Samsung devices. This helps increase engagement & in turn, app downloads by providing users with a distinctive and optimized experience that is not available on other devices.

Huawei, a globalized technology based in China, is known for its ubiquitous presence. The brand is credited with having earned rapid popularity with its advanced smartphones at affordable prices. Many factors, including US trade restrictions, led the brand to face challenges, yet the brand has continued to innovate. It remains an influential player in the global technology industry at present.

The company’s app store is called AppGallery, which remains available in over 170 countries, providing users access to apps that suit them best. The app store offers a four-layer security mechanism that can help build trust with users. One of the unique features of AppGallery is that it is easy to download apps directly from the Huawei browser without requiring an app store app. Thus, it is a powerful consideration for advertisers to list their apps as part of their app distribution strategy.

OnePlus Store

OnePlus, a smartphone manufacturer, has a global presence, with its products available in 30 countries across the world. The company has a significant market share in India while witnessing a solid foothold in Europe and North America.

The app store of OnePlus allows easy navigation for users to find apps that interest them the most. The store features a limited collection of paid & unpaid apps with a special focus on ensuring high quality. Thus, it is a one-of-a-kind opportunity for developers to get featured & improve their numbers.

Realme’s Store

Realme, a disruptor brand, has focused on creating a diverse portfolio of innovative products. Research reveals that Realme is the fastest-growing brand to have reached 100 million shipments in the history of the global smartphone market. With a strong presence in India and China, Realme is set to compete with the market leaders in just five years of inception.

The Realme app store has an easy interface that makes it hassle-free for users to view and download apps. Moreover, a rewards program incentivizes users to download or use apps. These features are opportunities for the developers to reach a broader audience & engage with them on personalized levels.

Reach scalability goals with alternative app stores

  1. For developers and marketers intending to achieve their growth goals, alternative app stores can be powerful to reach a broader audience. Developers can access new markets & tap into a broad user base by listing their apps on these stores.
  2. It can be a valuable channel for marketers to promote their products and services. Many of these alternative app stores offer in-app advertising, which can be a great way to increase visibility & improve brand awareness.
  3. Additionally, due to a focus on local content & personalized recommendations, these app stores can track user behavior. By understanding customer behavior & preferences, marketers can create personalized & affordable campaigns that resonate with the target audience.


Alternative app stores are a growing trend in 2023 in the mobile app industry, and for a good reason. The duopoly of Apple and Google has brought alternative app stores to the forefront of providing freedom of choice to the app developers. This gives them a chance to unlock untapped audiences.

These alternative app stores provide a unique experience to users and offer developers and marketers a valuable channel for reaching a broader target group. Whether you’re looking to advertise your app or service or simply looking to expand your user base, alternative app stores are worth considering and tapping into with the right advertising strategy in place.

With the descriptions of the alternative app stores of Xiaomi, Oppo, Vivo, Samsung, Huawei, OnePlus, Realme, and Transsion provided above, developers and marketers can make informed decisions on which app store to list their apps on.

Reach out to our team today to explore more on how your app can benefit from the power of OEMs and their alternative app stores and enable real-time scalability for your growth goals.

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